W4.1 Activity: Purpose of a FB Fan Page

Use the Facebook Group to share a the name of the Facebook Fan page, summarize how they engage with their customers, and take a guess about the purpose of the page based on this evidence. Remember, the purpose goes deeper than "get more fans" For example, are they trying to get new customers, get existing customers to buy more, spread a message, or something else?

If you are not a participant in the Facebook Group, share the URL for the fan page and your insights on Twitter instead.