Pinterest Sneak-Attack!

In 2012, Pinterest took the social media world by storm, passing Google+ to become the 3rd most active social media site in the world (behind Facebook and Twitter).

pinterest vs others.png

This is a must-read. Not only is it good information, but the visual presentation is excellent: Pinterest: A Review of Social Media's Newest Sweethart [pdf] by Engauge.

Pinterest Use Is On The Rise: Here's Everything You Need To Know About The Internet's New Darling, by Barbara Ortutay, The Huffington Post, Mar 12, 2012.

Read Can Ben Silbermann Turn Pinterest Into The World’s Greatest Shopfront? by Max Chafkin, Fast Company, Oct 2012 and Pinterest Pivot by Simone Baribeau, The Pivot (Fast Company), Oct 23, 2012.

Ben Silberman - Important Decisions

Ben Silberman - Growth and Traction

Note: We will look at case studies for how businesses use Pinterest and create accounts there later in this course. For now we're just looking at who the major players are and how they got there. Patience grasshopper.